The partnership between Aussie Vineyards and retailer Smart & Final continues to strengthen. Aussie Vineyards participated in a store opening of the grocery chain's newest store concept recently in Fremont, California.
The store opening event follows Smart & Final's sponsorship of the #8 Aussie Vineyards Team Australia car at last weekend's IndyCar race at Infineon Raceway in Sonoma, California.
Au was one of an exclusive group of wines served at the VIP reception and ribbon cutting ceremony to celebrate Smart & Final's fourth new concept store. The "Extra" store concept is a smaller club-type store that requires membership (but no fees).
Aussie Vineyards Director of Market Development Michael Croghan attended the event and mingled with city officials, local dignitaries and Smart & Final local store owners.
Originally founded in 1871 in downtown Los Angeles, Smart & Final Stores LLC operates 282 retail stores. Under the Smart & Final and Smart Foodservice banners, the company operates 247 non-membership warehouse stores for food and foodservice supplies in California, Oregon, Washington, Arizona, Nevada, Idaho and northern Mexico.
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